To put it simply: I love this industry - the brands, the products, and the human connection.

In this Valentine’s Day edition of Red Lip Rundown, read on for stories highlighting new partnerships & the relationships brands are building with retailers and consumers.

READING ROUNDUP - ARTICLES TO CHECK OUT

Winning in beauty takes heart—smart strategy, lasting partnerships, and a commitment to staying ahead. From Elemis finding its perfect match in F1 to AI’s growing role and brands fighting for retail love, learn from those who invest in innovation.

• Elemis, Aston Martin Aramco F1 Team Partner on Three-year Deal - WWD

• How will AI change beauty careers? - Vogue Business

• How to Get Into — And Stay In — Sephora - Business of Fashion

PRESS PLAY - PODCAST EPISODES TO NOTE

Hear how Estée Lauder plans to rekindle its connection with modern consumers, while Maybelline’s Trisha Ayyagari shares how she nurtures two loves - career and family.

• Can Estée Lauder Win Over the Modern Beauty Consumer? - Business of Fashion Podcast

• Balancing Act: Career and Motherhood with Trisha Ayyagari, Global Brand President at Maybelline New York - Beauty Is Your Business

PENCIL THIS IN - UPCOMING EVENTS

Share the love - connect with your beauty besties at these IRL moments!

• 3/1: Columbia Beauty Club 3rd Annual Future of Beauty Summit - New York, NY

• 3/11: CEW x Sephora: A Conversation with Artemis Patrick - New York, NY

JOB BOARD - EXCITING ROLES IN THE BEAUTY SPACE

Now hiring - discover a role you’ll fall for!

1. Head of Integrated Marketing, North America at Paula's Choice Skincare - New York, NY  

2. Manager - Product Development Shark Beauty at SharkNinja - Needham, MA

3. Director, Omni Channel Marketing at Benefit Cosmetics - San Francisco, CA

4. Associate Director, Brand Marketing at Hero Cosmetics - Remote

5. Vice President, Digital Commerce & Consumer Experience at E.L.F. BEAUTY - Los Angeles, CA

💌 Message me on LinkedIn if there’s anything else you’d like to see in future editions.

xx Saba Bokhari

Disclaimer: The views, thoughts, and opinions expressed are the author’s own and do not represent the views, thoughts, and opinions of the author’s workplace.