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- What Gen Z, TikTok, and Multiracial Shoppers Are Telling Us
What Gen Z, TikTok, and Multiracial Shoppers Are Telling Us
Saba Bokhari
April 04, 2025
In this week’s Red Lip Rundown, see how beauty’s power and priorities are shifting. From consumers driving demand for nuance and identity to insiders making strategic moves for long-term growth, explore what today’s market truly requires.
READING ROUNDUP - ARTICLES TO CHECK OUT
Discover how a new generation of beauty consumers is setting the pace - from multiracial shoppers’ nuanced beauty needs, to Gen Z in Paris embracing identity-first brands, to TikTok Shop reshaping how and where products launch.
What Gen Z in France Wants - The New York Times
How multiracial consumers will reshape beauty - Vogue Business
What’s Next for TikTok Shop’s Billion-Dollar Beauty Business - Business of Fashion
PRESS PLAY - PODCAST EPISODES TO NOTE
Listen to learn how two women in beauty are making intentional moves - protecting their peace, redefining their roles, and choosing the paths that serve them best.
Crown Affair’s Dianna Cohen: Why She Fired Herself as CEO After Raising $15M—And What It Taught Her About Money, Power & Letting Go - Hot Smart Rich
“Ten Toes Down” and Self-Care as Resistance: Meet The Influencer Who Can Make – or Break – a Beauty Brand Right Now, Golloria George - Breaking Beauty Podcast
PENCIL THIS IN - UPCOMING EVENTS
Catch up with beauty besties at these IRL moments.
4/5 - Kérastase Live Your Life in Gloss NYC Pop-Up - New York, NY
5/7 & 5/8 - WWD Beauty CEO Summit - New York, NY
JOB BOARD - EXCITING ROLES IN THE BEAUTY SPACE
Now hiring - check out these roles in the industry.
Omni-Channel Marketing Director at Rare Beauty - Los Angeles, CA
Director, Skincare at Sephora - San Francisco, CA
Public Relations Account Manager (Beauty) at BEACH HOUSE - New York, NY
Community Manager, New York City at Huda Beauty - New York,NY
Director, Brand & Product Marketing at Bluemercury - New York, NY
💌 Message me on LinkedIn if there’s anything else you’d like to see in future editions.
xx Saba Bokhari
Disclaimer: The views, thoughts, and opinions expressed are the author’s own and do not represent the views, thoughts, and opinions of the author’s workplace.