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The New Year in Beauty: Growth, Innovation, and Connection

Author

Saba Bokhari
January 03, 2025

Happy New Year, Red Lip Rundown community!

As you dive back into your post-holiday inboxes, I hope this newsletter brings a little brightness to your day while giving you a helpful pulse check on the latest beauty industry news.

In this week’s Red Lip Rundown, discover how premium retail, trend-driven skincare, and in-house entertainment are reshaping how brands connect with consumers.

READING ROUNDUP - ARTICLES TO CHECK OUT

Read up on the industry’s approaches to growth, from Amazon’s premium push and social commerce plans to Refy’s approach to skincare. Plus, gain leadership insights from Lynda Berkowitz on scaling brands and navigating the competitive landscape.

PRESS PLAY - PODCAST EPISODES TO NOTE

Brands are finding new ways to connect with culture and consumers. Explore how e.l.f. Beauty is redefining consumer connection with its in-house entertainment arm and how Ulta Beauty is leaning into joy and translating trends into inspiration for 2025.

JOB BOARD - EXCITING ROLES IN THE BEAUTY SPACE

Now hiring - check out these roles in the industry.

💌 Message me on LinkedIn if there’s anything else you’d like to see in future editions.

xx Saba Bokhari

Disclaimer: The views, thoughts, and opinions expressed are the author’s own and do not represent the views, thoughts, and opinions of the author’s workplace.