Fall might not officially start until Sunday, but fall semester is already in full swing at NYU Stern! It's been quite the balancing act to juggle an MBA program and a full-time job, but with just 22% of my coursework left until May, I'm determined to soak up every minute. This semester, I’m taking courses in managerial skills and advanced strategy.

And speaking of strategy, this week’s rundown features stories of strategic growth and reinvention in beauty. From new channels to new chapters, take a page out of how these brands are navigating evolving landscapes while embracing innovation.

READING ROUNDUP - ARTICLES TO CHECK OUT

Learn how Make Up For Ever is connecting with consumers through their launch of TikTok Shop, while Violet Grey faces the challenge of scaling luxury beauty curation. Meanwhile, Glossier continues its commitment to Black-founded brands with expanded funding and mentorship.

• Glossier Names a New Class of Grantees - Business of Fashion

• Founder Cassandra Grey Partners With Private Equity Investor To Buy Violet Grey Back From Farfetch - BeautyIndependent

• 40-year-old Make Up For Ever makes its TikTok Shop debut - Glossy

PRESS PLAY - PODCAST EPISODES TO NOTE

Hear how Wende Zomnir channels her rebellious roots into Caliray, and catch the latest NYFW beauty trends. Plus, don’t miss Business Wars on the fierce competition that transformed fashion magazines (while not directly “beauty,” it’s a must-listen with so many parallels).

• How Caliray Keeps the Original "Essence" of Urban Decay Alive with Founder Wende Zomnir - Gloss Angeles

• Ep. 548: Growth Factors, NYFW Gossip & The Week’s Beauty News - Fat Mascara

• Vogue: Once and Forever | Front Row | 1 - Business Wars

PENCIL THIS IN - UPCOMING EVENTS

Catch up with beauty besties at these IRL moments.

• 9/20-9/22: REPLICA Afternoon Delight Pop-Up // Maison Margiela Fragrances - Brooklyn, NY

• 10/19: Allure Best of Beauty Live // Allure - New York, NY

• 10/28 - 10/30: Beauty Connect LA // Kisaco Research - Los Angeles, CA

JOB BOARD - EXCITING ROLES IN THE BEAUTY SPACE

Now hiring - check out these roles in the industry.

1. Director of Social Media at Beauty by Imagination (BBI) - Hybrid - New York, NY

2. Chief Marketing Officer at Briogeo - Hybrid - New York, NY

3. Director of PR and Influencers at Bubble - Hybrid - New York, NY

4. Social Media Coordinator at ONE/SIZE - Hybrid - Culver City, CA

5. Digital Marketing Manager at Credo Beauty - Hybrid - San Francisco, CA or New York, NY

💌 Email me or send a note on LinkedIn if there’s anything else you’d like to see in future editions!

xx Saba Bokhari

Disclaimer: The views, thoughts, and opinions expressed are the author’s own and do not represent the views, thoughts, and opinions of the author’s workplace.