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- Risk, Resilience, and Recalibration
Risk, Resilience, and Recalibration
Saba Bokhari
April 18, 2025
In this week’s Red Lip Rundown, we’re watching beauty players embrace the art of the reset.
From Glossier’s revaluation and Olaplex’s strategic transformation to rising consumer fatigue, investor scrutiny, and platform volatility, reinvention is no longer optional - it’s a marker of longevity.
Across boardrooms, backbars, and brand decks, these stories offer a glimpse at how the industry is recalibrating.
READING ROUNDUP - ARTICLES TO CHECK OUT
Discover how beauty leaders are adjusting for the long game. From Glossier’s valuation reset to Olaplex’s rebuild and growing consumer fatigue, these stories reveal what it takes to stay relevant under pressure.
The Architect of Olaplex’s Turnaround - Business of Fashion
In Search of Glossier Time - Puck News
Are we heading for a beauty burnout? - Vogue Business
PRESS PLAY - PODCAST EPISODES TO NOTE
Listen to learn how beauty’s sharpest minds are tackling risk and investor pressure- revealing what it really takes to build a resilient brand today.
PENCIL THIS IN - UPCOMING EVENTS
Catch up with beauty besties at these virtual and IRL moments.
4/30: CEW 2025 Achiever Awards Luncheon - New York, NY
5/1: Vogue Business Future of Beauty Webinar - Virtual
JOB BOARD - EXCITING ROLES IN THE BEAUTY SPACE
Now hiring - check out these roles in the industry.
Public Relations Coordinator at Laneige - New York, NY
Senior Manager, Global Marketing at Amika - Brooklyn, NY
Manager, Global Education Content at Ilia Beauty - Los Angeles, CA
Senior Director, Brand Marketing at Brigoeo Hair Care - New York, NY
Community Relations Manager at Milk Makeup - Los Angeles, CA
💌 Message me on LinkedIn if there’s anything else you’d like to see in future editions.
xx Saba Bokhari
Disclaimer: The views, thoughts, and opinions expressed are the author’s own and do not represent the views, thoughts, and opinions of the author’s workplace.