Happy Friday the 13th! Fortunately, this newsletter is far from scary and we still have some time left to do Halloween shopping.

And speaking of shopping, in this week's rundown, see how top retailers are meeting beauty shoppers where they are, and how brands are capitalizing and staying ahead in this ever-evolving market!

READING ROUNDUP - ARTICLES TO CHECK OUT

Learn how retailers are stepping up to meet beauty shoppers where they are. Amazon is winning over male consumers, Walmart is reshaping its haircare aisles by hair type, and Net-a-Porter’s new affiliate model is shaking up luxury beauty.

• Why Male Beauty Shoppers Are Turning to Amazon - WWD

• Net-a-Porter’s beauty shake-up: The pros and cons - Vogue Business

• Walmart Moves To Integrate Haircare By Assorting According To Hair Type - BeautyIndependent

PRESS PLAY - PODCAST EPISODES TO NOTE

Discover strategies and inspiration from notable beauty players. Experiment’s Lisa Guerrera and Emmy Ketcham reveal how they built a brand for the “smart, nerdy girl,” while Ashunta Sheriff dishes on her viral beauty launch that sold out in a day. Plus, get expert retail insights from Zach Stewart on staying ahead of shifting consumer trends.

• Experiment's Lisa Guerrera and Emmy Ketcham on creating a brand for the 'nerdy, smart girl who ends up being cool in adulthood' - The Glossy Beauty Podcast  

• Ashunta Sheriff Beauty's Viral Product Sold Out on Day 1 - It Takes A Village with Delina Medhin

• Retail Insights: Consumers, Shopping Behavior & Trends - Scaling Emerging Beauty

PENCIL THIS IN - UPCOMING EVENTS

Catch up with beauty besties at these virtual and IRL moments.

• 10/19: Allure Best of Beauty Live // New York, NY

• 11/11: Glossy Beauty x Wellness Summit // Napa, CA

JOB BOARD - EXCITING ROLES IN THE BEAUTY SPACE

Now hiring - check out these roles in the industry.

1. Senior Manager of Retail Marketing at RANAVAT - On-site - Los Angeles, CA

2. Sr. Analyst, Beauty Sales at Dyson - Chicago, IL

3. Product Development Manager/Senior Manager - Hair Care at Kristin Ess - Hybrid - New York, NY

4. Senior Manager, Global Social & Influencer Communications at Fresh - Hybrid - New York, NY

5. Senior Finance Manager at No7 Beauty Company - Hybrid - Chicago, IL

💌 Message me on LinkedIn if there’s anything else you’d like to see in future editions.

xx Saba Bokhari

Disclaimer: The views, thoughts, and opinions expressed are the author’s own and do not represent the views, thoughts, and opinions of the author’s workplace.