From Sol de Janeiro’s ascent at Sephora, to Made by Mitchell’s TikTok-fueled success, this week’s Red Lip Rundown unpacks the strategies and vision shaping the future of beauty.

READING ROUNDUP - ARTICLES TO CHECK OUT

Discover how Sol de Janeiro became Sephora’s top-selling brand, learn how E.L.F. Beauty’s bold moves in boardroom diversity and viral campaigns helped the brand surpass $1 billion in sales, and explore the rise of multi-step beauty routines for hair and body as demand rises for scalp serums, everything showers, and more.

• How Sol de Janeiro became the crown jewel of Sephora - Fast Company

• E.L.F. Beauty’s Kory Marchisotto Is Allergic to Dupes - The Cut

• The Multi-Step Beauty Routine Moves Beyond the Face - Business of Fashion

PRESS PLAY - PODCAST EPISODES TO NOTE

Dive into the success of Made by Mitchell as the founder shares how his products sold $1M in just 12 hours on TikTok live. Then, uncover beauty’s future with a hairstylist turned trend forecaster whose two-decade career spans global insights, emerging trends, and strategies for some of beauty’s biggest brands.

• Mitchell Halliday Sold $1M in One Day on TikTok With Innovative, Inclusive Products - Gloss Angeles

• Trend Forecasting and Beauty Insights with William Feroldi - Beyond Beauty by Dillie

PENCIL THIS IN - UPCOMING EVENTS

Catch up with beauty besties at these virtual and IRL moments.

• 12/7: Moroccanoil Holiday Pop-Up - New York, NY

• 12/12: Laura Geller Beauty's NYC Pop-Up Event - New York, NY

• 1/15: CEW x Givaudan: January Member Meet Up - New York, NY 

JOB BOARD - EXCITING ROLES IN THE BEAUTY SPACE

Now hiring - check out these roles in the industry.

1. Senior Manager, Brand Marketing (Dr. Dennis Gross Skincare) at Shiseido - New York, NY

2. Senior Trade Marketing Manager, Americas at Huda Beauty - New York, NY

3. Senior Directory, Advocacy - Global Consumer Beauty at Coty - New York, NY

4. Director, Marketing Strategy - Beauty at Macy’s - New York, NY

5. Director, Brand Partnerships at E.L.F. Beauty - Los Angeles, CA

💌 Message me on LinkedIn if there’s anything else you’d like to see in future editions.

xx Saba Bokhari

Disclaimer: The views, thoughts, and opinions expressed are the author’s own and do not represent the views, thoughts, and opinions of the author’s workplace.