In this week’s Red Lip Rundown, find out how brands are winning with strategic pricing, brand storytelling, and consumer trust. Plus, one brand accelerates fragrance launches while another plans to expand its Sephora presence in a big way. Meanwhile, industry leaders assess potential tariff shifts and what they could mean for the market.

READING ROUNDUP - ARTICLES TO CHECK OUT

As competition and economic pressures mount, discover how beauty brands are navigating high-stakes growth, from Glossier’s rapid fragrance expansion to Crown Affair’s Sephora scale-up, and industry leaders bracing for tariffs.

• Glossier’s New Exit Strategy - Puck News

• How fashion and beauty executives are preparing for tariffs - Vogue Business

• How Crown Affair Became the Queen of It-Girl Hair Care - Business of Fashion

PRESS PLAY - PODCAST EPISODES TO NOTE

Listen to learn how beauty brands are outpacing the competition with digital savvy, storytelling that resonates, and strategies that build real consumer trust. From e.l.f. Beauty’s data-driven rise to the growing fusion of beauty and wellness, these conversations reveal what it takes to break through in an industry where innovation and cultural agility are everything.

• How e.l.f. Beauty Uses Pricing And Technology To Stand Out In The Noisy Cosmetics Industry - Leadership Next

• Marketing the Merging of Beauty and Wellness with Eileen Ahasic - Beyond Beauty: AI and Business by Dillie

PENCIL THIS IN - UPCOMING EVENTS

Catch up with beauty besties at these IRL moments.

• 3/1: Columbia Beauty Club 3rd Annual Future of Beauty Summit - New York, NY

• 3/23 - 3/25: International Beauty Show - New York, NY

JOB BOARD - EXCITING ROLES IN THE BEAUTY SPACE

Now hiring - check out these roles in the industry.

1. Director, Global Social Media Influencer Strategy at Fresh - New York, NY

2. Director of Brand Marketing, Beauty & Wellness at Alo Yoga - Beverly Hills, CA

3. AVP, Consumer Engagement at Urban Decay - El Segundo, CA

4. Manager, Hair Category and Brand Operations at Sephora - San Francisco, CA

5. Manager, Creator Partnerships at E.L.F. BEAUTY - Los Angeles, CA

💌 Message me on LinkedIn if there’s anything else you’d like to see in future editions.

xx Saba Bokhari

Disclaimer: The views, thoughts, and opinions expressed are the author’s own and do not represent the views, thoughts, and opinions of the author’s workplace.