In this week’s Red Lip Rundown, we’re unpacking how beauty brands are thinking long-term: reworking operations, engaging the next generation, and reassessing what fuels lasting impact.

READING ROUNDUP - ARTICLES TO CHECK OUT

Discover how beauty is future-proofing from the inside out. Unilever is overhauling content creation, brands are betting early on Gen Alpha, and Skims is folding beauty into its empire, all signaling a shift toward building with staying power in mind.

• Unilever embraces digital twins to streamline global content production - Glossy 

• Could Skims save Kim Kardashian’s beauty ambitions? - Vogue Business

• What Colour Is Gen Alpha’s Millennial Pink? All Of Them - Business of Fashion

PRESS PLAY - PODCAST EPISODES TO NOTE

From Act+Acre’s education-led growth to the structural challenges behind Pat McGrath Labs, and a look at which celebrity brands have real longevity, these episodes unpack what it takes to build a brand that lasts.

• Act+Acre founders on the rise of scalp-care: ‘Education is the forefront of the brand’ - The Glossy Beauty Podcast

• Will They Survive? Ranking the Health of Celebrity Beauty Brands - Gloss Angeles

• What Happened to Pat McGrath Labs? - The Business of Fashion Podcast

PENCIL THIS IN - UPCOMING EVENTS

Catch up with beauty besties at these IRL moments.

• 3/29 & 3/30: Tangle Teezer x Target NYC Pop Up - New York, NY

• 3/29 & 3/30: ILIA Beauty The Art of the Eye Exhibition - New York, NY

• 4/16: CEW x Spate April Member Meetup - New York, NY

JOB BOARD - EXCITING ROLES IN THE BEAUTY SPACE

Now hiring - check out these roles in the industry.

1. Marketing Manager, Skincare & Spa at Guerlain - New York, NY

2. Senior Director, Wellness Merchandising at Ulta Beauty - Bolingbrook, IL

3. Senior Manager, Marketing & Media AI at L'Oreal - New York, NY

4. Manager of Digital & E-Commerce at DIBS Beauty - New York, NY

5. Associate Director, Brand Marketing at Eva NYC - Brooklyn, NY

💌 Message me on LinkedIn if there’s anything else you’d like to see in future editions.

xx Saba Bokhari

Disclaimer: The views, thoughts, and opinions expressed are the author’s own and do not represent the views, thoughts, and opinions of the author’s workplace.