In this week’s Red Lip Rundown, explore how beauty brands are scaling smarter, whether through investment, innovation, or behind-the-scenes strategy. From funding wins to retail plays and game-changing tech, get an inside look at how brands are building for the future.

READING ROUNDUP - ARTICLES TO CHECK OUT

Discover how one investment-backed brand is sharpening its focus for lasting growth, another is elevating customization with a high-tech foundation device, and top investors reveal what makes a beauty startup a smart bet.

• AMI COLÉ: FUTURE50 2025 - BeautyMatter

• Meet BoldHue, the Makeup Device Brand Aiming to Be the Keurig of Makeup - WWD

• Early-Stage Beauty Investors On How They Pick Winning Brands - Beauty Independent

PRESS PLAY - PODCAST EPISODES TO NOTE

Learn how a celebrity-favorite founder scaled a multi-million-dollar brand while staying hands-on (literally, as an esthetician), and get expert insights on demand planning, retail strategy, and operations.

• The Business of Beauty: How Shani Darden Built a Multi-Million Dollar Brand - Makers Mindset

• Scaling Your Beauty Brand: Demand Planning, Retail Strategy & Smart Operations - Scaling Emerging Beauty

PENCIL THIS IN - UPCOMING EVENTS

Catch up with beauty besties at these virtual and IRL moments.

• 3/3: The Art of the Eye with ILIA Founder Sasha Plavsic - Virtual

• 3/7: Youth to the People Fountain Of Youth Pop-Up - New York, NY

• 3/24: Beauty is Consumer-Centric: How AI is Shaping the Digital Beauty Landscape - Virtual

JOB BOARD - EXCITING ROLES IN THE BEAUTY SPACE

Now hiring - check out these roles in the industry.

1. Senior Director, Brand Marketing at Briogeo - New York, NY

2. Senior Manager, Copywriter at Fenty Beauty - San Francisco, CA 

3. Manager, Global Advocacy & Influence, Moisturizers and Skin Renewing, CeraVe DMI - Jersey City, NJ

4. Manager, Value Realization at Ulta Beauty - Bolingbrook, IL

5. Director, Marketing Transformation at Sephora - San Francisco, CA

💌 Message me on LinkedIn if there’s anything else you’d like to see in future editions.

xx Saba Bokhari

Disclaimer: The views, thoughts, and opinions expressed are the author’s own and do not represent the views, thoughts, and opinions of the author’s workplace.