Beauty is not just about products, it’s about the experience.

Whether it’s tweens treating Sephora like a playground (can’t blame them, I did the same thing), a beauty brand hitting the slopes, or executives redefining leadership, the industry is leaning into connection, culture, and creativity in interesting and inspiring ways.

In this week’s Red Lip Rundown, explore how brands are engaging consumers beyond the shelves, and why the smartest leaders know that lasting impact isn’t just about what you sell, but how you show up.

READING ROUNDUP - ARTICLES TO CHECK OUT

Discover how beauty shoppers are transforming retail spaces into experiential destinations (birthday cake, anyone?), while brands rethink engagement, whether through immersive in-store moments or unexpected lifestyle collaborations.

• Kids Are Having Birthday Parties at Sephora Now - Business of Fashion

• An Ilia Beauty Ski Suit? Halfdays Is Making It Happen - WWD

• Breakthru Beauty’s Allison Slater Ray And Lisa Motzko Hamilton On Why Chasing Trends And Virality Can Hurt Brands - Beauty Independent

PRESS PLAY - PODCAST EPISODES TO NOTE

Explore how a luxury brand evolves to engage consumers in today’s competitive market, and discover why successful executives prioritize listening.

• Inside the World of Luxury Fragrance: Yvan Jacqueline on Parfums de Marly & Valaya Exclusif - World's Your Oysta

• L'Oréal CMO Han Wen on The Power of Listening First - 9 to 5ish with theSkimm

PENCIL THIS IN - UPCOMING EVENTS

Catch up with beauty besties at these virtual and IRL moments.

• 2/4: 2025 Icons: Top Brands & Creators in Influencer Marketing - Virtual

• 2/5: Glossy+ Presents: The Beauty Debrief - Virtual

• 2/5: Roster Radio LIVE: How Digital Retail Redefines Discovery and Purchase - New York, NY

JOB BOARD - EXCITING ROLES IN THE BEAUTY SPACE

Now hiring - check out these roles in the industry.

1. Director of Product Development & Packaging at DIBS Beauty - New York, NY

2. Sr. Director, Marketing Communications at Benefit Cosmetics - San Francisco, CA

3. Senior Vice President, US Marketing (NARS) at Shiseido - New York, NY

4. Director 360 Degree Brand Marketing OPI at Wella Company - Calabasas, CA 

5. Director, Brand Communications at Markwins Beauty Brands - Walnut, CA

💌 Message me on LinkedIn if there’s anything else you’d like to see in future editions.

xx Saba Bokhari

Disclaimer: The views, thoughts, and opinions expressed are the author’s own and do not represent the views, thoughts, and opinions of the author’s workplace.