Red Lip Rundown returns! 💄

After a brief hiatus, I’m back after graduating from NYU Stern School of Business with my MBA, studying luxury marketing abroad for a week at SDA Bocconi, and wandering around Paris.

Now that I’m settled back into post-grad life and caught up on my vacation inbox, I’m excited for this edition of RLR to land at the top of yours!

In this week’s Red Lip Rundown, it’s all about meeting the moment, as Messy as it might be. From AI that knows your undertone to founder comebacks and prestige brands rethinking their edge, beauty is getting more personal and deliberate in how it connects.

READING ROUNDUP - ARTICLES TO CHECK OUT

Discover how brands are reimagining value to stay competitive. E.l.f. is using AI to deliver personalized product discovery at scale, Clinique is modernizing its legacy with SPF innovation and a return to TV, and new research shows mass brands are reshaping expectations across price points, giving prestige players real competition.

• E.l.f. brings AI-powered color-matching for makeup to Pinterest - Marketing Dive

• Clinique Doubles Down on Growth Strategy With More Launches, First TV Ad in a Decade - WWD

• Customers Want Beauty Brands to Prove Their Worth - Business of Fashion

PRESS PLAY - PODCAST EPISODES TO NOTE

Learn how tech, trademarks, and texture are reshaping today’s beauty landscape. One episode unpacks how AI is powering more personalized skincare and smarter brand storytelling, while another covers the legal heat around dupes and Drybar founder Alli Webb’s new line, which trades blowouts for a more lived-in look.

• How AI is Shaping Skincare with Award-Winning Product Innovator Ameann DeJohn - Beyond Beauty Podcast 

• Glow Recipe’s lawsuit, L'Oréal Group’s acquisition — and Drybar's Alli Webb on her new hair brand - The Glossy Beauty Podcast

PENCIL THIS IN - UPCOMING EVENTS

Catch up with beauty besties at these IRL moments.

• 6/26: Beauty Matter Cocktails & Conversations - NYC

• 6/21: Mara Beauty Popup - NYC

JOB BOARD - EXCITING ROLES IN THE BEAUTY SPACE

Now hiring - check out these roles in the industry.

1. Education and Sales Manager at Natasha Denona Makeup - New York, NY

2. Global People & Talent Manager at Victoria Beckham Beauty - New York, NY

3. Social Media Manager at Mario Badescu Skin Care, Inc. - New York, NY

4. Director of Influencer Marketing & Social Media at Jones Road Beauty - Montclair, NJ

5. Director, Global Brand Strategy & Consumer Engagement - New York, NY

    

💌 Message me on LinkedIn if there’s anything else you’d like to see in future editions.

xx Saba Bokhari

Disclaimer: The views, thoughts, and opinions expressed are the author’s own and do not represent the views, thoughts, and opinions of the author’s workplace.