In this week’s Red Lip Rundown, see how beauty brands are making moves in digital, retail, and luxury. From cracking Douyin to AI-fueled fragrance innovation and in-store strategies that drive growth, get an inside look at what’s shaping the industry now.

READING ROUNDUP - ARTICLES TO CHECK OUT

Discover how beauty players are making strategic moves - cracking Douyin’s high-stakes commerce, using AI to shake up fragrance creation, and redefining luxury with Louis Vuitton’s entry into makeup.

• What It Takes to Sell Beauty on Douyin - Business of Fashion

• A new fragrance house is challenging the industry’s big players with the power of AI - Glossy

• LVMH’s Palette Expander - Puck 

PRESS PLAY - PODCAST EPISODES TO NOTE

Hear how Crown Affair turned haircare into a lifestyle, why in-store events and field teams are secret weapons for beauty brand growth, and what Credo’s co-founder really thinks about the future of sustainable beauty.

• How Dianna Cohen Turned A Hair Obsession Into Crown Affair - Fat Mascara

• How In-Store Events & Field Sales Teams Drive Beauty Brand Growth - Scaling Emerging Beauty

• The Naked Truth About Sustainable Beauty with Credo's Co-Founder, Annie Jackson - Naked Beauty

PENCIL THIS IN - UPCOMING EVENTS

Catch up with beauty besties at these virtual moments.

• 3/20: Glossy Wellness Leaders Forum - Virtual

• 3/24: CEW Beauty is Consumer-Centric: How AI is Shaping the Digital Beauty Landscape - Virtual

JOB BOARD - EXCITING ROLES IN THE BEAUTY SPACE

Now hiring - check out these roles in the industry.

1. Senior Account Manager-Influencer Marketing (Beauty) at BEACH HOUSE - New York, NY

2. Manager, Hair Category and Brand Operations at Sephora - San Francisco, CA

3. Senior Vendor Manager, Premium Beauty Category at Amazon - Seattle, WA

4. Manager, Product Marketing at ILIA Beauty - Los Angeles, CA

5. Associate Director, Brand Marketing at EVA NYC - Brooklyn, NY

💌 Message me on LinkedIn if there’s anything else you’d like to see in future editions.

xx Saba Bokhari

Disclaimer: The views, thoughts, and opinions expressed are the author’s own and do not represent the views, thoughts, and opinions of the author’s workplace.