Happy Amazon Prime Day(s) to all who celebrate! Sending love to everyone deep in the trenches, juggling promos, chasing forecasts, you name it. Wishing you a calm post-Prime period ahead to catch up on much needed R&R!

Before we officially enter weekend mode, in this week’s Red Lip Rundown, explore how today's top beauty leaders navigate growth without sacrificing brand.

Whether launching new categories, evolving global icons, or crafting marketing that builds lasting connection, these articles and podcasts show how real brand longevity is built on clarity and discipline - not aimlessly chasing trends.

READING ROUNDUP - ARTICLES TO CHECK OUT

Discover how growing beauty brands prove that the real power move is a strong point of view. From thoughtful expansions to heritage storytelling, these leaders share how staying true to your core (no matter the trend cycle) is the key to building a lasting brand.

• The Jones Road to Growth - Vogue Business

• The Anti-Trend Philosophy That Turned Nearly 30-Year-Old OSEA Malibu Into An Overnight Success - BeautyIndependent

• Puig’s CEO Knows How Brands Can Cut Through the Noise - Business of Fashion

PRESS PLAY - PODCAST EPISODES TO NOTE

Learn how top beauty CMOs turn cultural relevance into brand value. These conversations unpack fearless marketing, creator partnerships, and the strategy behind building truly resonant brands.

• e.l.f’s $1Bn Rhode deal, 25 quarters of growth & the ‘So Many Dicks’ campaign with Kory Marchisotto - Uncensored CMO

• The one with Rare Beauty CMO Katie Welch on paying attention to attention, ensuring a lipstick is more than a lipstick, and the fine arts of getting someone to do something - The CEO’s Guide to Marketing

PENCIL THIS IN - UPCOMING EVENTS

Catch up with beauty besties at these virtual moments.

• 7/30: CEW The Future of Retail - Virtual

• 7/31: BeautyMatter State of Play - Virtual

JOB BOARD - EXCITING ROLES IN THE BEAUTY SPACE

Now hiring - check out these roles in the industry.

1. Social Media Manager at r.e.m. beauty by Ariana Grande - New York, NY

2. Demand Planner at Stila Cosmetics - New York, NY

3. Senior Director, Marketing at Farmacy Beauty - New York, NY

4. Senior Manager, Brand Marketing, Hair at Sephora - San Francisco, CA

5. Director, Consumer Marketing, Skincare at AbbVie - Irvine, CA

💌 Message me on LinkedIn if there’s anything else you’d like to see in future editions.

xx Saba Bokhari

Disclaimer: The views, thoughts, and opinions expressed are the author’s own and do not represent the views, thoughts, and opinions of the author’s workplace.