Deal or No Deal? Beauty M&A Insights for 2025

Author

Saba Bokhari
January 10, 2025

Our hearts go out to everyone in Los Angeles grappling with the devastating fires. The loss, the hardship—it’s unimaginable. To those affected, their families, and the heroic first responders fighting to protect the community, we’re holding you close in our thoughts. // Visit GoFundMe here to support those impacted

In this week’s Red Lip Rundown, explore how top beauty brands are navigating growth, investment, and authenticity in today’s competitive market.

Dive into Glossier’s approach to maintaining authenticity while scaling, e.l.f. Beauty’s billion-dollar startup mentality, and what investors are prioritizing for beauty M&A in 2025. And don’t miss Hero Cosmetics’ $630 million success story and actionable advice from experts on securing investments for beauty brands.

READING ROUNDUP - ARTICLES TO CHECK OUT

Discover how e.l.f. Beauty’s startup spirit propelled it to billion-dollar success, what investors are prioritizing in 2025, and why agility and profitability are key as the beauty M&A landscape evolves.

PRESS PLAY - PODCAST EPISODES TO NOTE

Learn how Glossier preserved its authenticity while scaling, how Hero Cosmetics turned a niche acne patch into a $630 million success story, and insider tips on securing investments for beauty brands.

PENCIL THIS IN - UPCOMING EVENTS

Catch up with beauty besties at these virtual and IRL moments.

JOB BOARD - EXCITING ROLES IN THE BEAUTY SPACE

Now hiring - check out these roles in the industry.

💌 Message me on LinkedIn if there’s anything else you’d like to see in future editions.

xx Saba Bokhari

Disclaimer: The views, thoughts, and opinions expressed are the author’s own and do not represent the views, thoughts, and opinions of the author’s workplace.