ATTN: Personal goods are getting even more personal.

Charm culture, fragrance-fueled self-expression, and community-driven strategy are setting the tone for 2025.

In this week’s Red Lip Rundown, find out how viral charms and customizable moments are sparking loyalty, read how some brands are pivoting in light of TikTok’s uncertain fate, and learn how agile leadership and audience collaboration are driving beauty’s next chapter.

READING ROUNDUP - ARTICLES TO CHECK OUT

Charm culture and scent-driven self-expression? Count me in. From customizable lip balms and viral charms igniting brand loyalty to fragrance flourishing EVERYWHERE, beauty’s next chapter is all about personalization and sensory connection. And with TikTok’s ... uncertain future in the US, read how some beauty brands are prepared to pivot and diversify their strategies.

• What’s Behind Beauty’s Charm Obsession - Business of Fashion

• Fragrance Is Beauty’s Bright Spot. How Will the Category Perform This Holiday Season? -  WWD

• How beauty brands and agencies are preparing for the possible TikTok ban - Glossy

PRESS PLAY - PODCAST EPISODES TO NOTE

Tune in to hear insights from two powerhouse women in the industry and my favorite follows: Anna Vale and Lia Haberman! Discover how agile leadership and audience collaboration are shaping the future of beauty brands. From fractional CMOs guiding indie brands to success, to beauty brands leading the charge co-creating with their communities and reimagining influence for 2025, you won’t want to miss these episodes.

• How To Win On Social In 2025: Swipe-Left Storytelling, Long-Form’s Comeback & The Creator Economy ft. Lia Haberman - Building Brand Advocacy

• Anna Vale – Driving Success for Indie Beauty Brands Through Fractional Leadership - Minutes With Mike 

JOB BOARD - EXCITING ROLES IN THE BEAUTY SPACE

Looking for a new role to ring in the new year? Now hiring - check out these roles in the industry.

1. Senior Manager, Corporate Communications Content and Strategy at E.L.F. Beauty - New York, NY

2. Sr. Manager, Strategic Partnerships at Hourglass Cosmetics - New York, NY

3. Social Media Manager at Tarte Cosmetics - New York, NY

4. Manager, PR at Ouai - Los Angeles, CA

5. Content Marketing Assistant at Soko Glam - Brooklyn, NY

💌 Message me on LinkedIn if there’s anything else you’d like to see in future editions.

xx Saba Bokhari

Disclaimer: The views, thoughts, and opinions expressed are the author’s own and do not represent the views, thoughts, and opinions of the author’s workplace.