Red Lip Rundown
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Access, Agility, and Action: Beauty's Current Priorities

Access, Agility, and Action: Beauty's Current Priorities

Saba Bokhari
January 17, 2025

Our hearts go out to everyone in Los Angeles grappling with the devastating fires. To those affected, their families, and the heroic first responders fighting to protect the community, we’re holding you close in our thoughts. // Visit GoFundMe here to support those impacted

In this week's Red Lip Rundown, find out how beauty is evolving through accessible innovation, community-driven loyalty, and purpose. These stories highlight how the industry is responding to cultural shifts, digital uncertainty, and a call for impact.

READING ROUNDUP - ARTICLES TO CHECK OUT

Discover how accessible dupes, digital uncertainty, and a wildfire relief initiative highlight the beauty industry’s focus on innovation, culture, and community care.

Target Gives Dupes Its Stamp Of Approval With MCoBeauty Launch - BeautyIndependent
To Rednote? To Reels? If TikTok is banned, where does beauty go? - Glossy
Beauty Brands Unite for Wildfire Relief, With Josie Maran Leading ‘Beauty Together’ Initiative - WWD

PRESS PLAY - PODCAST EPISODES TO NOTE

Learn how K-beauty trends and gamified loyalty are shaping the future of beauty, from South Korea’s latest innovations to strategies transforming community engagement into lasting fandoms.

Beauty Trends in South Korea with Jenny Jin - Fat Mascara
The Beauty Discourse: Elevating Community Engagement to Fandom, With Ty Haney - Roster Radio

JOB BOARD - EXCITING ROLES IN THE BEAUTY SPACE

Now hiring - check out these roles in the industry.

Creative Director, Shark Beauty at SharkNinja - New York, NY
Senior Manager, Digital Marketing (Drunk Elephant) at Shiseido - New York, NY
Head of Social Strategy at Commodity Fragrances - Englewood, NJ
Integrated Marketing Manager at CosmoProfBeauty - Denton, TX
Manager, NA Marketing - Fenty Beauty & Fenty Fragrance at Kendo Brands, Inc. - San Francisco, CA

💌 Message me on LinkedIn if there’s anything else you’d like to see in future editions.

xx Saba Bokhari

Disclaimer: The views, thoughts, and opinions expressed are the author’s own and do not represent the views, thoughts, and opinions of the author’s workplace.