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- About Saba
Saba Bokhari is a seasoned influencer marketing and brand equity expert working in the beauty industry.
With over 11 years of experience, Saba has a robust background in advertising and marketing communications, honed at the Fashion Institute of Technology.
Her career spans diverse environments, from innovative startups (Wyng, Oracle Crowdtwist) to renowned fashion houses (Marc Jacobs, Nanette Lepore), and leading Global Fortune 500 companies like L’Oréal.
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An MBA Candidate at NYU Stern School of Business, she is concentrating in luxury marketing, leadership & change management, and brand management.
Saba specializes in building brand equity through strategic consumer engagement, including social media, content marketing, community management, influencer marketing, and advocacy. Her content has been featured in top publications such as Allure, Teen Vogue, Yahoo! Beauty, Good Morning America, and Glamour UK.
Contact Saba
Email Saba at [email protected]